This PhD project aims to look at the Muslim consumers’ points of view when making financial decisions about savings, investments and borrowings. This research intends to explore personal meanings, functional, emotional and symbolic values that arise in relation to financial consumption, economic welfare, religious ideals and salient market concerns. It will look at geopolitical issues and movements impact consumption patterns of Muslims in the UK in general and in Wales in particular as they experience a heightened sense of religious, cultural and ethnic identities given issues relevant to the ‘stigma’ attached with being a Muslim in the Western world.